Clik here to view.
Copywriting 101 – toilet paper advertising
A very different copywriting campaign this week from a creative team in Australia. I wonder if any UK copywriters have ever done anything similar? To discuss the awkward issue of urinary tract...
View ArticleClik here to view.
Copywriting 101 – quirky environmental copywriting
Today’s Copywriting 101 comes from China, and showcases a quirky environmental campaign. Copywriting 101 – quirky Chinese environmental campaign The China Environmental Protection Foundation tasked ad...
View ArticleClik here to view.
Copywriting 101 – Some Things Don’t Deserve To Die
This week’s Copywriting 101 comes courtesy of the Paris branch of ad agency Ogilvy, who created a campaign to market Duracell’s portable USB charger. The series of ads are aimed at anyone who’s ever...
View ArticleClik here to view.
Copywriting 101 – Vintage Beauty Ads
Today’s Copywriting 101 takes a look at some vintage beauty ads from the 1920s and 30s. Sexist copywriting? Use Palmolive to keep your husband! Even plain girls can be pretty… Yes, for a successful...
View ArticleClik here to view.
Why writing a book is great for business
There are thousands of business books published every year, covering a range of industries. But what are the benefits of having a book with your name on it, and how should you go about doing it?...
View ArticleClik here to view.
How to make your business website rock
Your business website is a fundamental part of your marketing mix. But there are several elements that you need to consider when creating a website, not least web navigation, design, web copy and...
View ArticleClik here to view.
How to supercharge your marketing in 2013
Have you thought about your New Year’s Resolutions for 2013? How about making sure it’s the best year yet for your business! With some effective marketing you can get your name out there, grow your...
View ArticleClik here to view.
Top blog posts of the past year
As we say goodbye to 2012 and think about our New Year’s Resolutions for 2013 I thought it might be useful to look back at some of this blog’s most popular posts from the past year. These are some of...
View ArticleClik here to view.
How copywriting can help you win more business
Why is copywriting great for business? They say the pen is mightier than the sword – and in business this is often true. Using great copywriting for your print and online content is an important part...
View ArticleClik here to view.
How to win more business with a free report for your website
If you’re busy working on your marketing for your business, then you’ve probably heard that giving away a free report on your website is a fantastic way to build up your email list. I’ve been working...
View ArticleClik here to view.
How to make your business website work harder for you
Is your business website working hard for you? If not, why not? Your website is your shop front, so it should be working hard in generating leads and bringing in sales. Well-written web copy will help...
View ArticleClik here to view.
How to grow your list and get more sales with a free report
Have you heard people talking about their email list and wondered what it is and whether you need one? Or perhaps you have one but you’re looking to grow it? If so take a look at these tips for growing...
View ArticleClik here to view.
How To Make Your Business Website Stand Out
Your business website is an important part of your marketing mix so you need it to stand out from your competitors’ sites. The way to do it, is to look at it from a holistic point of view. The...
View ArticleClik here to view.
How to write the perfect marketing email
Direct marketing via email can be a great way to win over prospects and gain news business. But how do you write the perfect marketing email or the winning email sales letter? Take a look at my top...
View ArticleClik here to view.
How to write the perfect sales letter
Last week’s blog post looked at how to write a perfect marketing email, so this week I thought it would be useful to look at how to write an effective sales letter. Direct marketing, be it by email or...
View ArticleClik here to view.
The benefits of a press release for your business
Everyone agrees promoting your business is important, but advertising can be costly. So what’s the alternative? A well written press release is an affordable but powerful way to generate publicity for...
View ArticleClik here to view.
Writing a press release – promote yourself like a rockstar
This week I’ve got tips for writing a press release, so that you can shout about your biz and promo yourself like a rockstar. I know the score – you’ve got a brilliant business and you want to tell the...
View ArticleClik here to view.
Planning tips to supercharge your biz
This week’s blog post is all about planning tips and tricks to make the best use of your precious time… Plans are nothing; planning is everything. – Dwight D. Eisenhower We all know that planning in...
View ArticleClik here to view.
Why it’s ok to dream big & aim high
A bit of a different post from me today. To be honest, I’d been struggling to come up with a subject for the blog this week. I tend to mostly write about tips for doing your PR campaign and things...
View ArticleClik here to view.
How to create a vision board
Last week I wrote about why it’s ok to dream big and aim high. In that post I mentioned creating a vision board. This is something I first did a couple of years ago, and I know it’s something that a...
View Article