Everyone agrees promoting your business is important, but advertising can be costly. So what’s the alternative? A well written press release is an affordable but powerful way to generate publicity for your business.
A press release is a written document that is sent out to newspapers, magazines, trade publications, websites or even TV and radio networks. If the story interests them, the press outlets will publish your news.
The key benefits of a press release are that it allows a business to get their name out there, whilst providing a good story for the press, and is much cheaper than an advert.
Got something to shout about? Get a press release
Thinking about getting a press release? Here are some reasons you should:
- Inexpensive way to get free publicity
A well written press release will cost you some money, but this is a small investment for the potential free publicity it will generate.
- Effective for small and large businesses
Whatever size your business is, whether you’re a sole trader, an SME or a large company, a press release is the most popular way of providing publicity across print and online media.
- Increased traffic to your website
Ensure your website URL is included in the press release, and you can guarantee extra website traffic, as those interested in the story will visit your website to find out more.
A press release has many benefits
- Better SEO (search engine optimisation)
Publish your press release online (on a press release distribution site) with an embedded anchor text link to your website, and you will gain a quality back-link, giving you a higher search engine ranking.
- Help build brand awareness
A press release helps get your business name out there amongst your target audience, be that your local paper or specialist magazines that cater to your potential customers. The more your name is out there, the more potential customers are likely to remember it.
- Increased visibility
A press release gives your business exposure both on and offline.
- Gain credibility
A press release can help give you and your business more credibility, by pitching you as an authority in your field.
Spread your news with a press release
Now you know the benefits of a press release, have a think about what to include in one. Examples of subjects that can be turned into a news story for your press release are:
- A new business launch/opening of a shop
- A milestone in your business – ten years of trading, etc
- Charity work you or your business is involved in
- Winning an industry award for your business
- A competition your business is running
- Expanding your product line or services
Got something to shout about? Think a press release could be of benefit? Get in touch with me today to discuss how I can help you with press release copywriting.
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